Content and Communication Strategy
Public Relations, Content, Marketing and Social Strategy
I've spend the last decade + helping companies develop and execute public relations, marketing, content, and social media plans and strategies.
Over the course of my career, I have helped B2B and B2C startups, small businesses, bloggers, and creatives figure out ways to develop their voice and establish a cohesive brand message, conceptualize a meaningful content strategy, build community, and relay a consistent message to the media. I'm a member of First Round Capital's Expert Network, a community of experts available to advise First Round companies.
I specialize in:
- Brand and community building
- Voice development, company messaging, brand guidelines
- Blog content and editorial strategy (B2C and B2B)
- Copywriting: email marketing, landing pages, campaigns, display ad, company decks, white papers, and case studies
- In-app experiences/ product walk-throughs
- Social media strategy (including photography & styling)
- Community and ambassador programs
- Media relations (PR planning, pitching, media training, professional bios)
- Partner and influencer marketing
Read about my approach to content marketing in Flipboard's Business Blog.
Interested in working with me? Get in touch.
"It was a pleasure to work with Kasey at Shyp on our San Francisco launch. She successfully led PR and content strategy with a professional, focused, and detailed oriented approach. I would definitely work with her again." — Joshua Scott, co-founder, Shyp
"Kasey is a very talented and creative content marketer who's able to quickly internalize and refine a brand voice. Kasey truly understands how to bring a brand to life and connect with its users through strategic, compelling, and approachable content. Case in point: the first article she wrote for us was picked up by a leading influencer and reached over 30,000 people." — Tracy Rosecrans, SVP Marketing & Product, Healthline Media
"Kasey was amazing to work with! She is extremely responsive, creative, and professional and helped us break down complex ideas into fun and relatable content. She's definitely a self-starter and was able to take direction and run with it, which is exactly the approach we need as a growing startup company." —Vanessa Stofenmacher, co-founder, Vrai & Oro
"It has truly been a pleasure working with Kasey. Over the course of our engagement, I truly felt 'taken care of' in a way that I never have with a contractor before -- as cheesy as it sounds. Kasey was strategic and proactive with her recommendations, many of which illuminated opportunities for optimization and improvement for content, lead gen, and conversion. And she always made me believe that I was top of mind. I'd love to work with her again." — Sandi MacPherson, founder, Quibb
"Kasey is a very talented copywriter and editor who is especially attuned to making sure that a brand's voice comes through in her writing." — Renee DiResta, Vice President of Business Development, Haven